Who has the attribution, who has the attribution, etc.? The answer is straightforward regarding ctv advertising: yes, we do!
But your question, “What precisely is attribution?” It is determining an ad campaign’s success and giving it due credit. And let’s face it, knowing what’s effective in advertising and what isn’t is essential to your success.
You may monitor the effectiveness of your ads and gauge their effect on your target audience with CTV Advertising Attribution. Like having a GPS for your marketing efforts. You can know exactly who, where, and for how long your advertisements are being viewed. Additionally, you can see how your promotions directly affect your bottom line, thanks to the ability to track conversions and engagement.
Not only that, but CTV Advertising Attribution also enables improved targeting by offering details on the characteristics, pursuits, and behavior of the population your advertising is reaching.